KOTN Black Friday Videos
Video production: Oliver Herlitschek
Screenwriter: Nourhan Hesham
KOTN is a farm-to-hanger clothing brand that creates quality essentials, ethically made from authentic Egyptian cotton. They’ve partnered with pro-literacy organizations on the ground in the Nile Delta. Each Black Friday, they raise money to build and run schools in the Nile Delta to help improve the quality of life for the next generation. In 2018, they asked me to create a campaign to help raise money for two more schools.
I worked with brand manager Oliver Herlitschek to produce a series of four short videos and Instagram cut-downs. The videos premiered on the brand’s social media channels and Vimeo, raising enough money to fulfill the brand’s goal.