Palm Bay Social Media Overhaul
Copywriter: Nourhan Hesham
At Virtue, we were asked by Palm Bay to make their brand more relatable to their target demographic: women who value the importance of friendship. The result: We collaborated with a network of creators throughout Canada to create artwork dedicated to Palm Bay’s ethos of female friendship. Overhauling their entire social platform, we successfully re-imagined Palm Bay during the summer of 2018.
Creators: Alexis Torimiro, Taylor Reynolds, Mariah Hamilton, Andrea Manica, Gillian Wilson, Dani Reynolds, Maya Fuhr, Nathalia Allen, Salini Perera, Pam Lau, Jeanie Phan.